Mother's Day A Business Anlysis....

I was chatting on net with some friend of mine. Just she asked me so what are the plans for 13 she asked? I asked her whats so special on that day? she replied oh you forgot ??? "Its Mother Day". So what the gift you are gifting by the way was her next question, to hide my ignorance i told her i celebrate it everyday. She replied OK... after chatting with her i just started thinking about this mother Day Concept........

I know Mother's day is also a gift of the globalisation, its not rather than gift its a business gimmick to promote the sales and increase the revenue. So i just searched the net for that how its making its business through the Mothers Day... As i opened my mail box was full of advertisements about the Mothers Day. So look inside of Mother's Day's Business.

The Indian' leading online portal Indiatimes.com's spoke person says “This year lot of orders are being placed for books and paintings depicting love between the mother and child. With online shopping becoming popular, net savvy people in smaller cities are also placing huge orders.

Indiaplazz.com also looking at increasing its sales to double this season in comparison to last year. So for this purpose they have introduced separate collections of gifts to mothers of different age. For instance, special range of kitchen appliances for the homemakers and L’Oreal’s anti-ageing cream for ageing mothers is available online. Moreover, for the moms on move, a range of fresh perfumes, gadgets and gizmo's are on offer.

Look at the words of chief operating officer K Vaitheeswan of Indiaplaza.in “We are expecting our sales value to go up by 250% this year compared to the corresponding period last year. Since the concept of Mother’s Day is more popular overseas, we are receiving maximum orders from NRIs who want to present gifts to their mothers in India.”


The Archies Group also not behind they are also comming with 63 new rage of products on the occasion of mother's day, says Pramod Arora exicutive officer of Archies. According to him Mother’s Day collection includes variety of thoughtful options ranging from quotations on glass and wood to ceramic mugs. All the cards and gifts are priced between Rs 30-1599.” Oriflame has also launched a range of anti-ageing extract especially for the mothers that would help in nourishing and regenerating the skin. The entire range is available between Rs 400-800.

Here our jewellery marketers are also looking at some increase in the sales during the season. Jewellery market rs has seen 8-10% growth in their sales.

D’damas and Swarovski have introduced jewellery collections exclusively for the Mother’s Day. D’damas has come up with diamond studded stylish pendants and rings ranging between Rs 5,000 and Rs 15,000.

Swarovski is offering pendants, photo frames and window ornaments priced between Rs 4,500-12,500. Besides, a double pendant threaded on a rhodium-plated chain with two hearts symbolises an inseparable duo of the mother and daughter. The company has also introduced a home decor collection for mothers that comprises three objects with a sculptural interpretation of nature.

According to D’damas chief executive officer Arun Bhatnagar, “We are offering up to 25% off on our diamond jewellery collection. We expect our sales to grow by 8-10% this month compared to the corresponding period last year.”

Happy Mothers day to all readers, just think about your gift to your mother now...!!!!
So did you get the magic or gimmick behind the mothers days celebrations.....