Indias Early Exit Impact on Ad Industry

India is out of world cup. Right from the aam admi to leading news agencies are busy with discussing the reasons behind the Indian defeat. The defeat of Indian lions once again shattered dreams of 100 million and cause of concern for the Indian entertainment industry. Have you thought ever how badly it hitted the Indian economy. If you not I will show you a little calculation of loss due to India’s early exit from the cup.

Expectation before Cup
According to DISH TV management, sales during March had accelerated to about 1,40,000 sets against an average 80,000 to 90,000 sets per month.
Advertisement rates were expected around a 10-second slot, which was sold between Rs 2.5 lakh to Rs 3.5 lakh for matches involving India in the Super 8 stage.
After Impact
Industry sources say advertising rates had dropped by a third from the 150,000 rupees ($3,260) for 10 seconds during the match telecasts.
For an expected India vs Pakistan game in the second round on 15 April, Sony had reportedly sold 10 second advertising slots for 450,000 rupees ($9,785).
Many companies like Pepsi, Nike and Rebook are replacing their cricket centric advertising strategies.
The best example of this is PepsiCo, one of the tournaments' four global sponsors, has already decided to scrap a much hyped upbeat campaign around the Indian team with the punch line - 'If you fight, you win'
An industry analyst pointed out that Set Max could, however, incur a loss of about Rs 70-80 crore on account of unsold inventories as a result of India's virtual exit from the World Cup.